February is often the coldest and bleakest month of the year, so, selling or letting a property can be challenging during this time. But it’s not all bad news, first and most importantly if someone is willing to come and view during a cold, damp, icy and miserable day, they are probably serious buyers or renters who have the genuine intention of moving. Secondly, if you can get the ambience right, it may aid your chances of a transaction.
We all know about ensuring that the property is clean and tidy for viewings, about keeping any pets away, not to cook anything too spicy or smelling of fish, but there are also other things we can do to enhance the viewing experience. One of the most important things is to make the inspection as welcoming and warm as possible, not just in terms of ambient heat but also by creating a friendly and hospitable environment. It’s always a good idea to have the lights on in each room; to keep the temperature comfortable at around 21 degrees or slightly higher; to have the curtains open during the day allowing as much light in as possible, and, if you have a working fireplace have the natural flame burning in the grate, as it makes prospective purchasers feel at ease.
Aromas can be another important aspect. Some people enjoy the smells of coffee or baking bread, while others prefer more perfumed scents. As a word of warning it is best to have light fragrances, gently sprayed, as anything too pungent can have the reverse effect. Whatever you choose, a home that smells good is usually a winner. Soft music can also enhance the experience but keep it gentle and in the background with muted tones.
If viewings are taking place at dusk or later make sure that your outside lights are on. It will assist in making the property look attractive but also possibly avoid any accidents with steps or other objects. Likewise in snowy or icy weather remove any slippery areas with a shovel or place salt or sand on the paths around your property to allow safe access to the door. If your agent is showing the property, let him or her do so and stay in another room. It’s very easy to get drawn in to conversation and sometimes over sell yourself to a purchaser or tenant. By all means be close by and ready to answer any questions that the agent or viewer may have but otherwise let the professional do the job.
My top tip is fresh flowers. February is the time for daffodils and tulips, which are usually fairly inexpensive to buy and will brighten the home with a feeling that spring is around the corner. Keep in mind that the people inspecting your property are not just looking at the rooms but making a lifestyle choice, they want to see if it fits with their aspirations. It’s not just about accommodation but about whether they can see themselves living there.